An agency's main line rings with prospects, clients and vendors in equal measure. Your Bot answers as your studio, finds out which one it is, asks a prospect what they need and what they can spend, and routes the rest by project.
Made for: Marketing and creative agencies · Web and design studios · PR and social media firms · Freelance collectives
Regional coffee roaster opening three shops next year. Wants a rebrand and a new site, launching by March. Budget around $40,000. Found you through the Tanner Bakery project. Asked for a discovery call on Tuesday or Wednesday afternoon.
Example. Names and numbers are made up; the format is what every call produces.
Agencies rarely have a receptionist and always have a main line. This qualifies a prospect by need, timing and budget, keeps client messages attached to their project, and saves the team from sales calls.
More on how this compares: AI receptionist · AI answering service · replacing voicemail.
Read the guide: How a small agency should answer its phone
Fill in the brackets, paste it into Settings → Standing instructions, and make one test call. Tighten it after a day of real calls.
Want to hear a briefed Bot first? Listen to two real calls.
You are the assistant for [Agency], a [type] agency. Hours: [hours]. Services: [list]. Minimum engagement: [amount]. We do not do: [list]. For a prospect capture: name, company, role, phone, email, what they need, timing, budget, how they found us. Offer a discovery call on [days and windows]. If the budget is below the minimum, say so kindly and take the details anyway. For a client: capture the project name and the message; say [role] replies by [time]. For sales and vendor calls: take a name and company and say we will be in touch if interested.
100 minutes of calls. Then $0.25 a minute.
300 or 1,000 minutes, for a line that's busy all day. Full pricing →
It's a phone number for your Bot. You brief that Bot as your front desk, your sales intake, or both, the way you'd brief a new hire. One line, one Bot, and your instructions, not a generic script.
No. Keep your booking system. The line collects the request and your team confirms it there, or your own Bot books it if you've given it access to that calendar.
No. The line never reads out or takes a card number. Deposits and payments stay in the tools you already use.
No. The line works on its own with standing instructions you write in Settings. If you run Grok Bot, an OpenAI dot, Claude, ChatGPT, or Cursor, connecting it lets your Bot place calls and read every summary itself.
Yes, whenever someone asks. It answers as your business's assistant and never pretends to be a person.
Brief it once. Callers get your business. You get the notes.